United Way – Play60

This video shows the joint effort between The White House, The NFL, and The United Way that is designed get American youth active and fit.

The First Lady has been a champion of youth fitness and the United Way has long been an advocate for community activism so it is no shock that both would team up for this campaign.

What came as a surprise for me is the call for voluntarism near the end of the video.

It is great to encourage American youth to remain active, but its even better to encourage future leaders to become civic minded at an early age.

Although The NFL and The White House are featured in the film, it would be interesting to see what support both the former and latter offer nonprofits who deliver the initiatives described in the video.